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What does it mean? Nothing.

Nothing except one thing (or two).

First one: I've spent half my life working with creativity, advertising,

entertainment, design, music, writing, writing, writing.

That’s nearly two decades turning words into taglines.

Concepts with true insights into campaigns without format.

Ideas into impactful projects for clients such as AB InBev,

ActivisionBlizzard, Diageo, Amazon, KC and Unilever.

Along the way, I’ve worked at agencies like DM9DDB, JWT, Master, David

and CP+B. From copywriting intern to associate creative director.

Currently, I’m a senior creative at FCB Brasil.

Thanks for stopping by.

(the second fact: I love the 808 drum machine)

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